However, there has been increasing attention in some circles about concentrated ownership of media outlets by corporations. From a sociological perspective, what is important about ownership of media sources? Why does control over the content of the media matter?  Remember to include one link/website and raise 1 or 2 questions of your own.  Due Wednesday night- you can send by email if you are not doing a blog.

 According to the free dictionary.com “Mass media is (Electronics and Computer Science / Communications and Information) the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio.” Mass media is a huge force in modern culture. Sociologists refer to this as a mediated culture where media reflects and creates the culture. According to marketography.com “Mass media has a direct effect on modern culture. Mass media affects the moods, actions, thoughts, values, and attitudes of our society”. We are constantly bombarded with messages from many sources including the internet, television, billboards, and magazines. These many messages endorse products and even attitudes.

Concern of restriction is important when discussing ownership of media from a sociological perspective. The concern is that when only a few people have ownership than those few have the ability to manipulate what people can see or hear. If they wanted owners could easily avoid or hush stories that expose unethical corporate behavior or hold corporations responsible for their actions.

 Another large problem with ownership in media and control over the content is advertising. Advertising funds most media. From television to Facebook it all runs on advertising. Networks try to gain the largest possible audience, because the broader the group of people the greater the potential is to sell the items they advertise. This is why news organizations might try to stay from negative stories about corporations that finance advertisements in their newspaper or on their stations.

 Mass media has a huge effect on our lives and our values that being so, how is mass media affecting our younger generations? What kind of messages are being sent to our children when we have shows on television that promote sex and promiscuity, such as sixteen and pregnant and Secret Life of the American Teenager?

 

http://marketography.com/2010/11/23/a-mediated-culture/

http://www.thefreedictionary.com/mass+media

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